Pros can create a Project from scratch or directly from a Request, ensuring all job details caThe core bet was leading with value instead of a pitch. Rather than a traditional landing page asking pros to trust us before we'd proven anything, we gave them a free, personalized diagnosis of exactly why their phone wasn't ringing. A pro who sees their own business name, their competitor rankings, and a dollar figure attached to the gap they're leaving on the table doesn't need to be convinced — the report does the selling.
To determine what data would resonate, we brought early concepts to our Pro Feedback Council and let their reactions guide what to surface. The competitor comparison and revenue loss estimate weren't assumptions; they were the moments that consistently stopped pros in their tracks.
The gate was equally intentional. We showed the overall health score immediately — no friction — but placed the detailed breakdown behind a name and phone number input. Pros felt the pain of their score before we asked for anything in return. That sequencing turned curiosity into urgency, and urgency into leads.rry over seamlessly. This can be done within the app or—more intuitively—through a quick text message interaction with their AI assistant. Because our Pros already rely on texting as their primary mode of communication, this workflow felt natural and was adopted quickly.
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